Founder
Anusha's Story
From a family built on resilience to a brand rooted in craft — Anusha Shetty on what it means to build something that honours the past.
Anusha Shetty grew up in a family where business was not a career choice but a way of understanding the world — a set of values about resilience, about building things that last, about doing work you can stand behind.
The interest in textiles came later, and then all at once. A visit to a block-printing workshop in rural Andhra Pradesh. A conversation with a master dyer who mixed his colours the way a painter mixes paint — by instinct, by memory, by feel. The realisation that this knowledge was fragile, and that something needed to hold it.
The question that started everything
Vayomeie was born from a simple question: what if the clothes we wear could tell a story of care instead of compromise? Not as a thought experiment, but as a business — real garments, real artisans, real accountability.
"I was not interested in making another fashion brand," Anusha says. "I was interested in making something that meant something. The fashion part was almost incidental — it was the most direct way to connect the people who make these textiles with the people who could love them."
I wanted to create something that honours the past while dressing the future. Vayomeie is that bridge.
What staying true looks like
Building Vayomeie has required the same qualities Anusha grew up watching: patience, adaptability, and the willingness to make hard choices without softening them. To turn down a supplier whose practices did not meet the standard. To keep prices honest even when the market rewards otherwise.
The brand is young. The craft it carries is ancient. That is not a tension Anusha is trying to resolve — it is the tension she is trying to hold, carefully, for as long as it takes.
